Indonesia’s mobil88 has found a way to takes next-generation customers on a digital journey with Technosoft’s Yana Dealer Management System (Yana DMS)

As one of the country’s market leaders, mobil88 has more than 20 branches and sells more than 13,000 cars annually. Its offerings are diverse and undergo tight quality control. Customer service is critical to its operations. For both buyers and sellers, mobil88 provides technical expertise to assist them through the entire process. Buyers receive a buyback guarantee, certifying that machine and chassis numbers match provided documents and vehicles are free of accidents, floods, and odometer adjustments.

Mobil88 chose a digital strategy to compete within the price-sensitive, pre-owned car market in Indonesia. Many of mobil88’s prospective first-time car buyers are tech-savvy millennials who do purchasing research online. Fortunately, according to Fischer, “Our research shows that customers associate mobil88 with safety and trust. We had to integrate those positive associations with a full digital journey for second-hand car transactions. We wanted the result to offer our customers a new experience. We need to be able to compete in a world where change owing to technological advances happens rapidly.” For mobil88, this means improving and accelerating sales and operations.

Making the digital journey

mobil88 had three systems to run its operations: Systems, Applications, and Products (SAP); Hybris for Customer Relationship Management (CRM); and a remote system developed by the company’s Corporate Information System and Technology (CIST) division. SAP was used to generate finance and accounting reports and record final transactions. Other historical information such as leads, assessments, and appraisals were not recorded. Sales advisers and other front-line employees had to fill out paper forms and submit them to an administrator, who handled the encoding.

To meet these challenges, the company‘s new solution had to integrate end-to-end, so all three systems could talk to each other. “First, we have to prepare our organization to change from manual to digital operations so that we could maximize our investment,” Fischer explains. “Second, we need to educate the market to try our new digital platform. The most important thing, then, is if customers can give us input on how we can improve in the future. We want to engage our customers so we can transform the process into something that completely meets their needs.”

After extensive research, Fischer and his team agreed that Technosoft’s Yana Dealer Management System (Yana DMS), built on Dynamics 365, was the best choice. “We saw that Microsoft was the best solution for our needs, especially the cloud services and applications for operations that can be integrated with our front end. We’re the first pre-owned car dealer in Indonesia that’s using all the modules of Yana DMS,” says Fischer. Technosoft also provided training for mobil88 employees to prepare the organization for the change.


Discovering How Technosoft Yana Dealer Management System (Yana DMS) Making The Digital Journey For dealership.

Technosoft Yana Dealer Management System (DMS) is business management software designed specifically for automotive dealership. It delivers extensive functionalities that cover the end-to-end dealers’ operations from vehicle sales to workshop activities. Developed based on Microsoft Dynamics CRM, Technosoft Yana DMS adopts the flexibility and ease of use of Microsoft technology with advance workflow and powerful reporting capabilities. Since it runs on a standard web browser over the internet, Technosoft Yana DMS is an ideal solution for dealers with multiple locations and a mobile workforce.

Advantages Technosoft Yana DMS For Automotive Dealership.
  • Integrated CRM functionality providing 360° view of Customer

Mobil88One of the fundamental challenges in the auto industry is the inability to consolidate customer touch points such as vehicle purchase, workshop/service orders, warranty information, finance and insurance information, customer service interaction into a single customer-centric view. Adopting the user experience from Dynamics CRM, Technosoft Yana DMS gives capability to users to manage detail customer information, view and navigate to related vehicle sales order histories, service histories, parts purchased histories, warranty information, campaign programs and retention cost within the customer screen.  This provides 360° customer-centric view with integrated CRM functionalities.

  • Multi-tenants

Technosoft Yana Dealer management system (DMS) is a multi-tenant application allowing you to defind multiple dealers/branches within a single database. It provides facility to centrally manage vehicle inventory in different location/showroom and automatically generates intercompany transactions in the financial system. The user access and security control can be defined based on roles-based within the organization structure.

  • Web-based Architecture

Developed on top of Microsoft Dynamics CRM, Technosoft Yana DMS does not require client software installation and maintenance. It is suitable for dealers with multiple branches and distributed users. Branch level sensitive data can be managed with role based security with record level access.

  • User Friendly & Flexible Architecture

Technosoft Yana DMS adopts Dynamics CRM user friendly look & feel and input/process paradigm. The system is customizable using Dynamics CRM Drag & Drop Customization module and Software Development Toolkit.

  • Mobile Access

Mobil88You can provide employees with access to Technosoft Yana DMS through a Web browser on a mobile device with Mobile Express for Microsoft Dynamics CRM. It supports Windows Mobile phones, Blackberry and iPhone.

Dealers today must offer a more customized service, become more customer focused and be more efficient at competing. Manufacturers and their dealer organizations place demanding requirements on their IT. Flexibility is the key to business success. The more efficiently information is processed and employees use the data, the more productive the core business will be. Innovative business process solutions for sales and service provide dealers with a competitive DMS advantage is decisive.

Should you interested to know much more about Technosoft Yana DMS, please do not hesitate to contact us.

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