Shaping CRM future of Automotive, transforming customer experience

by Jan 16, 2016Thoughts0 comments

Shaping CRM future of Automotive dealers and manufacturers are constantly looking for ways to engage with consumers, by managing cost-effective marketing and promotional campaigns, developing better relationships. Once the deal is done, dealerships know they need to develop proactive, meaningful relationships with customers to keep them coming back for service, after-market add-ons, and their next vehicle.

For instance, car buyers have a very specific lifecycle that’s unique from other industries, particularly in terms of a time frame. Car dealerships and other automotive sellers must understand and operate within this lifecycle to effectively close deals.

Some of these companies tweaking various CRM Solutions to fit their needs, many businesses opt for an automotive-specific CRM solution to nurture customer relationships and grow sales. Through our implementation projects in the Automotive industry, we’ve learned how important to leverage the best practices in the following:

– Methods and tools to optimize CRM strategy to gain competitive advantage

– Marketing campaigns, lead generation tools through digital marketing channels

– Sales process and customer touch points across the complex vehicle ownership lifecycle

– Customer support, recommendations and feedback

– Consistent follow-up’s and constant communications with customers through different channels

– Dealer processes efficiency improvement when transforming to the customer centric organization

Technosoft and its partners are strengthening relationships between Manufactures, dealerships and consumers to Shaping CRM future of Automotive through a portfolio of innovative solutions, including Customer Relationship Management (CRM) integrated with Dealer Management Systems (DMS) — software solutions that provide tools for managing marketing, sales, service, parts and inventory management, business management, integration, and master data management across different systems.

Technosoft DMS information can be found in the Technosoft DMS Overview brochure.

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